AMAZON Prime Day 2025

When is Amazon Prime Day 2025 ?

Amazon has officially announced that Amazon Prime Day 2025 event will take place from Tuesday, July 8, through Friday, July 11. This confirmation follows an initial announcement made in April. Notably, this year’s Prime Day will span four days for the first time—doubling the duration of previous years—thereby validating early speculation that began circulating in March.

What is Amazon Prime Day?

Prime Day is Amazon’s signature sales event, held twice annually in July and October. Shoppers can look forward to substantial discounts across a broad range of product categories, including best-selling Amazon-branded items. Throughout the event, Prime members have access to regularly updated deals and can also take advantage of exclusive, invite-only offers.

What's new in 2025?

This year’s most significant update is the expansion of Amazon Prime Day from a two-day event to a four-day savings marathon, offering shoppers a full 96 hours of continuous deals. Additionally, Amazon has reintroduced Prime for Young Adults, which includes six months of Prime membership at no cost, followed by a 50% discount, along with added benefits such as 10% cash back on select items during the event.

Amazon has also unveiled new Prime Day features, including “Today’s Big Deals”—themed daily deal drops highlighting what the company describes as some of the event’s most exciting offers, available exclusively to Prime members. These deals go live each day at midnight PDT and are available for a limited time, while supplies last.

Will Tariffs Affect Prime Day 2025 Deals?

Potential price increases resulting from upcoming tariffs could influence how much shoppers are able to save or choose to spend during Prime Day 2025. However, the full impact remains to be seen.

When asked whether customers can expect similar discounts compared to previous years despite the tariff situation, an Amazon spokesperson told that the company remains dedicated to offering competitive pricing and added value during major shopping events like Prime Day.

“We’re encouraged by the strong response from our selling partners for Prime Day 2025 and look forward to delivering discounts across a wide range of products,” the spokesperson said. “As always, Amazon is focused on offering customers the lowest prices and exceptional savings during our deal events, along with fast, reliable delivery. We're working closely with our diverse network of selling partners to help them navigate the changing landscape while continuing to provide great value to customers.”

Compared to 2024 how will YOUR Brand participate in Prime Day 2025 ?

• • GOING BIGGER
• • ABOUT THE SAME
• • SCALING BACK
• • SKIPPING PRIME DAYS Due to Uncertainty

See All Options