Sellology Perspective - A Category Deep dive - PET Market
- Abishek M
- Apr 8
- 3 min read
Updated: May 6
According to Bloomberg Intelligence’s Global Pet Economy 2024 report, the global pet market is expected to grow by 5 – 6%, reaching over $380 billion (€352B) in 2025, and potentially exceeding $500 billion (€463B) by 2030, driven by expanding smaller markets, increased healthcare spending, and the continued humanization of pets.
The United States remains the largest market, projected to reach over $150 billion (€139B) by 2025 and $200 billion (€185B) by 2030, despite potential spending slowdowns. Europe will remain the second-largest region, comprising one-third of the global market and projected to grow to $131.3 billion (€121.6B) by 2025 and $164.7 billion (€152.5B) by 2030. Pet ownership in Europe is more cost-effective than in the U.S., and cats represent a larger share of the pet population. China's pet market is forecast to grow 6.6% to $37.4 billion (€34.6B) by 2025, reaching $49 billion (€45B) by 2030. India's pet market, valued at $9.85 billion in 2023, is expanding rapidly due to rising incomes, increased pet ownership, and growing demand for premium pet care products and services.
Global pet food segment
The global pet food segment is expected to remain the largest expense within the pet industry, with projected growth to over $110 billion (€102B) in 2025 and $146 billion (€135B) by 2030. This growth is driven by an expanding pet population, ongoing humanization trends, and the segment's pricing resilience amid rising labour and commodity costs.
Key Trends Driving the Pet Market
· Premiumization and Health-Focused Products: Pet owners are placing greater emphasis on their pets' health and well-being, resulting in a rising demand for premium and functional pet food products. Items that are natural, organic, and specifically formulated to address health concerns such as digestive issues, weight control, and allergies are becoming increasingly popular.
Sustainability is becoming an increasingly important focus within the pet care industry, largely influenced by younger consumers who prefer environmentally friendly products. This trend encompasses a wide range of offerings beyond pet food, including biodegradable waste bags, sustainably sourced bedding, natural grooming products, and eco-conscious toys. Pet owners are showing a clear preference for brands that utilize recyclable packaging, natural ingredients, and adhere to certified sustainable practices
· Technological Advancements: Pet technology market is expected to expand at a compound annual growth rate (CAGR) of 20.7% between 2025 and 2034, supported by rising expenditures on pet care and the growing adoption of smart technologies. Innovative products such as smart collars, health-monitoring devices, and automated feeding systems are increasingly favoured by technologically inclined pet owners. This trend presents valuable marketing opportunities for brands aiming to engage with a digitally connected consumer base.
Important Players : USA
Important Players : UK Markets
The Role of Retail Media in Accelerating Growth for Pet Brands : As online shopping continues to rise among pet owners, retail media advertising presents a valuable opportunity for brands and agencies to effectively capture consumer demand and boost sales on leading marketplaces. By utilizing retail media networks such as Amazon, Criteo, and Walmart, brands and agencies can:
Reach high-intent pet consumers through targeted, data-driven advertising placements.
Enhance campaign effectiveness using retail analytics and performance insights.
Expand their presence across various markets through tailored, localized strategies.
How Sellology Helps Pet Brands Succeed :
Looking to enhance your eCommerce strategy and boost your brand’s presence. Sellology is the leading choice for pet brands, connecting commerce operations and retail media execution to maximize reach and effectiveness, standardizing measurement across global retailers in one single source of eCommerce truth.
Our suites offer:
AI-Driven Advertising Optimization: Real-time ad optimization tools that maximize ROI by adjusting bids, identifying high-performing keywords, and targeting the right audience on marketplaces.
Competitive Market Intelligence and Advanced Reports: Sellology analytics suite provides insights into competitor pricing, market share, and emerging trends, helping brands make data-backed decisions for sustained growth.
Regional Strategy Customization: Market-specific insights enable brands to tailor strategies for US, European and Asia Pacific regions, ensuring alignment with local consumer expectations and regulatory requirements.
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