If you're looking to make your Amazon ads smarter and more effective, you've come to the right place. This guide will demystify the three types of audiences available for Amazon Sponsored Products campaigns, helping you understand how to reach the right shoppers at the right time. In the world of Amazon advertising, an "audience" simply refers to a specific group of shoppers that Amazon has identified based on their recent behaviour on the platform. The primary benefit of usi

The holiday shopping season is quickly approaching, presenting a significant opportunity for ecommerce sellers. Is your Amazon/ Walmart business ready to capitalize on it? Here are 6 steps to scale your brand this Holiday Season: Optimize Your Listings Know your Market Share Create Holiday deals Prepare potential Delays & Holiday Returns Create a Media Plan & PPC Strategy 2024 Holiday Peak FBA Fulfilment Fee Update 1. Optimize Your Listings : Yes, this might sound the basic

Amazon Prime Big Deals Day 2025 :( Prime Big Deal Days 2025 clearly underdelivered and was nowhere compared to what we have seen in past from Amazon. Last year, we saw that Prime Big Deal Days delivered stronger incremental returns compared to July Prime. But this years PBDD just lacked the shine. It felt no one was ready for it even though it was heavily advertised on Social media and even via Rufus notifications. This year’s event reinforced a clear market reality: consume