If you're looking to make your Amazon ads smarter and more effective, you've come to the right place. This guide will demystify the three types of audiences available for Amazon Sponsored Products campaigns, helping you understand how to reach the right shoppers at the right time. In the world of Amazon advertising, an "audience" simply refers to a specific group of shoppers that Amazon has identified based on their recent behaviour on the platform. The primary benefit of usi

Amazon Prime Big Deals Day 2025 :( Prime Big Deal Days 2025 clearly underdelivered and was nowhere compared to what we have seen in past from Amazon. Last year, we saw that Prime Big Deal Days delivered stronger incremental returns compared to July Prime. But this years PBDD just lacked the shine. It felt no one was ready for it even though it was heavily advertised on Social media and even via Rufus notifications. This year’s event reinforced a clear market reality: consume

Amazon's Frequently Returned Badge is a ticking time bomb. Address this now.