Walmart's Let's Grow! 2026 Summit: Everything Sellers Need to Know

If you sell on Walmart Marketplace, there's one date you shouldn't miss on your 2026 calendar: September 1-3, 2026. That's when Walmart hosts its flagship seller event, Let's Grow! 2026, at the Gaylord Pacific Resort & Convention Center in San Diego, California — three days built entirely around helping Marketplace sellers grow, and grow smarter.

If you've never attended, here's everything you need to know about what it is, why it matters, and how to make the most of it.

What Exactly Is Let's Grow?

Let's Grow! is Walmart's flagship in-person event for Marketplace sellers, bringing together Walmart leaders, marketplace teams, solution providers, and sellers for several days of learning, networking, and practical, real-world discussion focused on growing a business on Walmart. This isn't a generic e-commerce conference — it's a dedicated, Walmart-only gathering, which means every session, panel, and hallway conversation is directly relevant to people actually building their business on this specific platform.

Registration is free, but space is limited, so early sign-up matters if you want a seat.

Why This Summit Is Worth Your Time

Walmart Marketplace has grown fast, and Let's Grow! has grown right alongside it. The 2024 and 2025 editions brought together a large group of sellers and partners, and expectations are high for an even bigger turnout in 2026 — this year's event follows two years of strong attendance and momentum. If you've been selling on Walmart and feel like you're missing context on where the platform is heading, this is the single best place to get that clarity directly from the people building it.

At the 2025 edition, Walmart Connect's Senior Vice President of Retail Media Sales, Ryan Mayward, set the tone for how Walmart sees its role with sellers going forward: not simply as an advertising platform, but as a strategic partner helping connect sellers' products to the millions of Walmart customers already shopping for inspiration. That framing — advertising, discovery, and growth working together, rather than as separate tools — has shaped the last two summits, and 2026 looks set to build further on it.

Who Should Attend?

Let's Grow! is designed for active Walmart Marketplace sellers who want a clearer picture of platform updates, upcoming changes, and real growth opportunities. It's genuinely useful whether you're:

• An established seller looking to refine advertising strategy and unlock new growth levers

• A brand just getting started on Walmart Marketplace and trying to build a strong foundation

• An agency or solution provider supporting Walmart sellers and wanting direct access to the Walmart team

• An operations or fulfillment lead trying to get ahead of platform changes before they roll out

What You Can Expect?

Walmart hasn't shared the full 2026 schedule yet, but based on past years, here's what you can expect:

• Listing optimization — practical tips to help your products get found and get bought

• Advertising on Walmart Connect — new tools, placements, and how to measure what's working

• Fulfillment and shipping — including how to use Walmart Fulfillment Services (WFS) well

• Data and performance tracking — using Walmart's own reports to make smarter decisions

• Policy updates — staying ahead of new marketplace rules instead of getting caught off guard

• Real seller case studies — practical, tested advice you won't find in a blog post

Speakers usually include senior Walmart leaders, sellers sharing their own results, and industry experts — so you get a genuine mix of strategy and hands-on tips.

Networking That Actually Matters

Beyond the sessions themselves, Let's Grow! puts real weight behind networking — dedicated sessions, informal gatherings, and an exhibition hall designed to connect sellers directly with Walmart representatives, service providers, and each other. For many attendees, the relationships and direct feedback built in these hallway conversations end up being just as valuable as the formal agenda. This year's sponsor list already includes established Walmart-ecosystem partners like ChannelEngine, returning for their third consecutive year — a signal of how consistently valuable the solution-provider community finds this event.

How to Register

Registration for Let's Grow! 2026 is free, though attendance is generally limited to active sellers, with solution providers typically participating as sponsors. Given how quickly seats filled in prior years, the smart move is to register as soon as the official portal opens rather than waiting until closer to September.

You can find registration and updates through Walmart's official event page: Let's Grow! 2026 Walmart Marketplace Seller Summit

The Bottom Line

For any brand serious about growing on Walmart Marketplace, Let's Grow! 2026 isn't just another industry event to skim past — it's the one place all year where Walmart's own team, real sellers, and the broader ecosystem show up in the same room to talk honestly about what's working and what's next. Three days in San Diego, September 1-3, could genuinely shape how your Walmart strategy looks for the rest of the year.

Mark your calendar. Register early. Show up ready to ask real questions.