Is It Too Late for My Brand to Prepare for Holiday Season on Walmart ?
- Aditya S
- 2 days ago
- 2 min read
Updated: 1 hour ago
For many, August means pools, road trips and backyard barbecues. But in retail, August signals something else – the quiet start of the holiday season. For Big brands, their Ecommerce team begins planning months in advance, what they should do for the Holiday Quarter. Because they understand delivering during the busiest time of the year takes more than just preparation. It requires precision and a deep understanding of the platform, the new feature launches and a far deeper understanding of what their customers need –often before they ask.
So, how should your brand get ready for the holiday rush? Can this growth really be achieved in Q4?
YES, since Holiday season is the best time to scale any brand. As preparation for the season typically begins in the summer or early fall, with many customers starting their own research and planning in October. You can begin by creating your product assortment strategy, developing a promotions plan, and planning your fulfilment logistics, as these are key steps for success, especially with potential supply chain issues.
But do you need a PPC Strategist? Can he help me now with a Walmart Holiday Plan?
The answer to this is a resounding YES. Sit with a PPC expert to get your Walmart Holiday Plan vetted. For instance, we worked with a brand that had low sales throughout the year and advertises only during seasonality. By applying our strategy on Walmart, we doubled their sales within the same budgets. Between September and December, this brand grew from $180K to nearly $400K in sales – all while maintaining a budget of around $45K.
RESULTS:
2023 (Managed Internally by the brand)
2024 (Managed By Sellology)
So, what Changed for them: Here is a breakdown of key strategies used by us.
A well thought of strategy should include the following:
·       New Campaigns Targeting Seasonality.
·       Holiday Readiness of Listings – Content & Creatives.
·       Reworking on Campaign Structures.
·       Right Utilization of Featured Flash Deals | Promotions.
·       Identifying Market Share on important Keywords.
·       Item wise Historic Analysis.
·       Conducting A/B tests.
·       Pace Campaigns gradually leaning more towards Holiday Season.
Are you looking to Scale your growth, this Holiday Season? Do reach out for your Brand’s FREE Walmart Audit today.